This paid programming series, a first-of-its-kind on CNBC and Salesforce+, highlights how seven high-growth companies navigate digital transformation to thrive in today’s market.
"The Shift" is a branded content documentary series highlighting the incredible change and success seen in seven companies who transformed their business to be digital-first with the help of Salesforce's innovative technology. This seven-part series allows viewers behind the curtain and into the decision-making process as these high-growth Salesforce customers evolve their business practices to adapt to rapidly changing industry landscapes. The paid-programming series, a first-of-its-kind for CNBC and Salesforce+, aired at 2:30pm EST on CNBC for nine consecutive Saturdays and also aired on CNBC.com, Peacock and Salesforce+.
Objective:Highlight the incredible change and success seen in Salesforce customers who transformed their business to be digital-first through a "big-splash" content program that provides actionable insight and cuts through B2B content clutter.
“The Shift” is a seven-part, branded content documentary series spotlighting seven Salesforce customers as they evolve their business practices to adapt to rapidly changing industry landscapes. Each 22-minute episode showcases real-world challenges and their solutions, which are made possible by innovative technology from, and partnership with, Salesforce.
The Challenge: Convincing high-growth, high-profile companies (all Salesforce customers) to allow viewers behind their PR team's steel curtain into the decision-making process that led their organizations to success was a tall order. Securing CNBC editorial approval to run a branded content
series during linear programming was a close second.
Tactics:The never-been-done paid programming series aired at 2:30pm EST on CNBC for nine consecutive Saturdays. Following their TV debuts, episodes were published to CNBC.com, NBCU’s Peacock streaming platform and Salesforce+, with significant promotion on all CNBC digital channels, social media and Apple News.
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